Gratulian Journal of Technology & Business (GJTB)
An open-access journal of applied research, innovation, entrepreneurship, and digital transformationAbout the Journal
Gratis Journal of Technology & Business (GJTB) is an open-access, peer-reviewed journal dedicated to advancing knowledge and innovation at the intersection of technology, business, and applied research.
Published by Gratis University, GJTB provides a scholarly platform for researchers, practitioners, and entrepreneurs to share evidence-based insights, original studies, and innovative practices that address real-world challenges in business and technology-driven environments.
The journal’s mission is to promote ethical, accessible, and impact-oriented research that supports sustainable economic development, technological transformation, and entrepreneurial success globally.
GJTB welcomes high-quality submissions that demonstrate rigour, originality, and relevance — especially those that translate theory into practical solutions or highlight innovations that can be applied in diverse professional contexts.
Aims and Scope
The Gratis Journal of Technology & Business publishes empirical, theoretical, and conceptual papers that explore the dynamic interface between business and technology. The journal particularly values contributions that emphasise innovation, digital transformation, entrepreneurship, and applied AI.
Areas of Interest include (but are not limited to):
- Digital entrepreneurship and startup innovation
- AI in business operations and strategy
- E-commerce and digital marketplaces
- Technology adoption and change management
- Digital health and health technology management
- Blockchain, fintech, and data-driven enterprises
- Sustainability and green technology in business
- Leadership and organisational behaviour in the digital age
- Business education, learning technologies, and future skills
- Open science, research communication, and innovation ecosystems
GJTB aims to:
- Encourage cross-disciplinary dialogue between researchers and industry professionals;
- Promote open-access knowledge dissemination without financial barriers;
- Support emerging scholars and innovators worldwide in publishing their work; and
- Serve as a credible platform for documenting new approaches in business and technology.
